Which Of The Following Languages Is Not Of Indo-European Origin Submit Site to Yandex and Baidu

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Submit Site to Yandex and Baidu

In China, Google enjoys only a 27% market share; very second fiddle to (Baidu) with 55%. Likewise, in Russia, Google is in third place, with (Yandex) the clear leader. More than 50% of the growth of internet users from 2007 to 2010 is likely to come from these huge countries. Isn’t it time to consider a list on their biggest search engines? This short article looks at what it takes to get your site crawling.

The growth of the Internet in China and Russia

Russia is one of the fastest growing economies in the world – and the most populous country in Europe. Internet penetration in Russia is currently at only 19.5% (compared to 69.9% in the United States). In China, penetration is only 10.9% (in a population more than four times the size of the United States). Penetration levels in Western Europe and North America appear to have stabilized and it does not seem unlikely to increase significantly in the future. Most of the new Internet users in the world come from India and China. Most of the new European users will come from Russia. A wave of change is sweeping the web as we speak, and within 18 months, China will surpass the United States as the largest online internet community.

Is Google close to the height of its powers?

It raises an interesting question; Is Google in fact at its zenith? Most commentators put Google’s current market share (in advanced Western economies) at around 75%. However, what will be its global market share in five years? Even if it increases its presence slightly in Russia and China, its share in the general world will fall, just by the law of averages. It would be more imprudent, now, to discount the growing importance of these new competitors!

Be listed on Yandex

Yandex does not accept site submissions from sites hosted outside of Russia. This does not mean, however, that domain names have to end in .ru (Russia) or .ua (Ukraine). In fact, any site with an IP address in a Russian-speaking country or with pages in Russian will eventually be indexed by the search engine. Try comparing an “Intel” search with an “Amazon” search. You notice that Intel, who have a part of their site in Russian, is better in the results than Amazon. Look at this page from Ice Graphics which, unlike Amazon, manages to get (only) a top 10 result for the search phrase “books” in Yandex (despite being an English language site, hosted in the US) . This is due to the presence of Russian-language text on the page (although the text is not correctly labeled as Russian in HTML or Meta-Language tags).

So, the first rule to learn for Yandex is to have some text in Russian for your Russian customers. In general, it will be better to add any Russian-language text with the correct W3C markup. For example, the following Russian phrase (roughly equivalent to “the first bird catches the worm”) would be encoded as follows:

<span lang="RU"> 0==OO ?B0H:0 G5@2O:0 ;>28B .

The second rule to learn is that your page will be indexed faster by Yandex if it is linked to sites that are hosted in Russia. For example, Ice Graphics are linked by computerra.ru, ebdb.ru and more. Personally, I recommend to clients looking for listings on 5-6 quality bilingual directories based in Russia. Visit my blog for some examples.

Baidu’s list

The first point to understand is that Baidu, unlike Google, combines its organic results with the paid results from its paid list service. As such, the fastest way to get a top ranking in Baidu is to participate in their paid service. Since there is not (yet) a Baidu Ads Interface in English, the best way to achieve this is to use an agent.

To rank well organically, you must first understand that the Chinese search audience is very Sino-centric. Your landing page should be completely in Chinese and presented in the Chinese style. This inevitably means using the services of a Chinese translator (and maybe even a web designer). Note that while Traditional Chinese is used in Hong Kong and Taiwan, Simplified Chinese will be sufficient to serve all markets. The entire web page must be encoded with a simplified Chinese language statement in the page’s meta-data:

Between the <HEAD> tags:<br /> <META http-equiv="Content-Language" content="zh-CN">

You can find some guides on the web that suggest the use of “zh-Hant”, which is the correct marking for simplified Chinese. However, I’ll stick with zh-CN for now, as it’s supported by a wider range of web applications. When it’s ready, you can submit your site to Baidu from the following page:

Baidu URL submission page – http://www.baidu.com/search/url_submit.html

Note that Baidu does not guarantee that your site will be crawled and your site must comply with its listing guidelines.

Once listed on Baidu, you can improve your position by providing high quality inbound links from Chinese directories. Many of the best directories (per target) are those based in Taiwan and Hong Kong (where Internet penetration has been higher for more). Again, there are some suggestions on my blog. Good luck with the campaign and give me a shout if you need any help.

Conclusions

Remember, time and tide wait for no man and the early bird catches the worm, so crack Yandex and Baidu before your competitors!

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