The Second-Most Spoken Language In Britain Is Reported To Be Bollywood Tourism

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Bollywood Tourism

It is an emerging global battle between Tourism Boards to match the Bollywood saga. Bollywood is an international and popular definition of the Hindi language film sector in India, which is probably one of the world’s largest. Selling more billions of tickets a year than Hollywood, Bollywood headlines the world.

The Hindi film industry has now led the lovers of popular Indian culture to new seasons in Finnish Lapland in Rovaniemi and Poland (Fanaa), Victoria in Australia (Salaam Namaste), Korea (Gangster), Brazil (Dhoom II), Kandahar and Kabul ( Kabul Express), Ras Al Khaimah (Deewane Hue Pagal, 36 China Town) and Malaysia (Don II). What started with “Dilwale Dulhaniya Le Jayenge in the 90s which crossed the UK and Swiss borders has now crossed its borders across the Atlantic to New York with Kabhie Alvida Na Kehna and Kaal Ho Na Ho.

As Dubai along with Ras Al Khaimah in the UAE, Hong Kong and Singapore are being added as new film destinations for Mumbai, Tourism Boards around the world along with Mumbai and India are clamoring to capture a share of the Indian film industry which is expected to cross Rs140 billion. , according to a report by KPMG consultants. Kashmir and Kerala have joined the global scene as many producers head west to record their music for films.

The Ministry of Tourism in India and the Government of Maharashtra have also pulled up their socks and are looking to create a private or public partnership to promote Indian Tourism, especially in the United Kingdom which has already developed a counter-tourism strategy to attract Hindi film lovers.

The move to Britain will allow Hindi film lovers to walk the streets of iconic British suburbs in London, Scotland and Yorkshire and relive their favorite Bollywood moments. With an Indian carrier looking to increase flights to London and Europe to accommodate more Indian expats, the British Department of Tourism has already reached out to Bollywood through the sale and distribution of a professional “Bollywood Map of Britain”. and many dots that identify the images seen now from Hindi blockbusters- places like Blenheim Palace, Waddesden Manor- which are widely used in filming Kabhie Khushie Kabhie Gham (K3G) and many other famous places in Bollywood movies.

Earlier, Hong Kong recorded a 24.7 percent increase in tourists from India and this has prompted the tourism board to study film production links between Mumbai and Hong Kong with plans to establish destinations and tours around Bollywood and the market. many film production centers in Hong Kong to Indian filmmakers. The Singapore Tourism Board in 2006 launched the “KKrissh” tourist package.

The success of Bollywood in Switzerland has now reached Finland and the Finnish Tourism Board (FTB) has recently organized a Bollywood dream business program to introduce Finland. FTB wants to provide a land grant. Some sops and simple permits to set up cameras and shoot in Finland are being studied. FTB’s idea is to sell the midnight sun and the Northern Lights to the islands and bring them under the lights of Bollywood. With a direct flight to Helsinki from India, I can only wait and see what happens as Bollywood fans add a Santa spot to their vacation!

With film festivals and award shows becoming the rage of the season, more and more countries are offering their destinations to set up pre- and post-production Bollywood outlets, setting aside budgets for awards and spectacular shows. The Malaysian government allocated approximately US$2.7 million to host the 2006 Global Indian Film Awards (GIFA) thus promoting Malaysia as the best destination for Bollywood, which has already featured in many Hindi films.

Recently some Mumbai tourists have understood the importance of using the “Bollywood” bug as part of the Mumbai ‘Darshan’ package. Such operators pay around US$100 or 3900 rupees per head for a guided day trip with or without a lunch pack. This brings the tourists up close to understand the complexities and technology behind running one of India’s largest and most advanced industries.

The tour includes a movie studio or television soap opera on location at one of the studios. Visitors see actors and actresses create scenes that many fans may already be familiar with on a real set, creating a sense of de ja vu.

In some cases, a post-production studio is thrown where visitors can learn and see in-situ recording, sound editing and other special features added to the videos. Since most of the studios in Mumbai are off limits to the general public, it is left up to the tourists to make their own deals with the studios they associate with. Filmistan Studios is one of the most popular studios that are open for public viewing.

However, to succeed in real Indian cinema, Tollywood or the Southern Hyderabad film industry is the right place to be. With Mumbai producing Hindi films, Telegu, the second most spoken language in South India adds to the glamor and glamor of Tollywood.

Producing more than 150 films a year and around the new IT hub in Hyderabad, it is worth visiting Ramoji City – one of the largest film production houses in the world. With more than 1,600 acres of ply roads, sound stages, warehouses, manufacturing facilities, hotels, restaurants, Ramoji City is designed as a theme park and was judged by the Guinness Book of World Record as a complete town. Ramoji City is like experiencing the magic of movies and “real time” events recreated like in Universal Studios or a Disney or MGM studio in the West. With an entrance fee of 250 rupees or $US 5, it’s an experience Mumbai needs to relive! THE END

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