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Step by Step RSS Feeds for New User
Alright, you have a website set up to promote your books, music and other products you want to sell. With a little internet savvy, you’ve created an attractive design to catch the eyes of internet users, and with your expertise on the subject at hand, you can provide thoughtful and thought-provoking content. Be confident that your site is optimized for good search results, with good saturation of keywords in your content. Your site is simple to navigate, fun to read, and informative enough to be highly regarded by the engines. I’m ready for the world!
However, you feel like what you are doing is not enough. Maybe you enjoy a steady increase in traffic through traditional online marketing means, occasional metadata tweaking and email advertising. Offline advertising is not in the budget right now, and you want to try other cheaper alternatives before diving into pay-per-click advertising. What else is there to do?
Are you thinking of creating an RSS feed for your website? If you are in the business of promoting and selling a lot of products and services, having an RSS feed attached to your website can be beneficial to attract new visitors to your website. RSS stands for Real Simple Syndication, and is a specific format for aggregating news and information to other websites and Internet users who read news through special aggregators, or readers.
Think of RSS as a distant cousin of the news tickers you see on your favorite 24-hour news or sports network. When new information is made public, threads take over the story and syndicate the content to interested third parties looking for information to distribute. An all-sports network, for example, selects only the most recent sports news from various syndicates to put on television. RSS works in a similar way.
Don’t know how? The next time you log on to the Internet, take a look at your home page, if you use My Yahoo or My MSN or something similar. What do you see? Maybe you have updated news bytes from Associated Press or Reuters, daily comic strips, weather and horoscope, and so on. You know, of course, that such pages can be customized to show only what you want to see. If you’re only interested in entertainment news, set your page to receive only gossip and movie reviews, and news from top entertainment magazines, right? All this information is syndicated, and your start up page acts as an aggregator, collecting only the relevant information you want it to collect and display.
Now, stay with me, because here’s the fun part: by creating an RSS feed, you can become a syndicate! Say you’re a romance author and offer a series of passionate stories you know romance fans will love. You can create an RSS feed using news about your books and information about writing, the romance genre and the publishing industry to create usable content for aggregators. With proper promotion and distribution, users interested in romance novels can add your feed to their private readers, or even their websites, thus increasing your exposure. This in turn can increase traffic to your site, and result in more sales!
Sounds like something you want to do to further promote yourself on the internet? If so, great! But if you are new to the concept of RSS and not sure how to start, don’t worry. Once you’ve learned the basics of creating and promoting an RSS feed, you’ll find it’s as simple as creating a website. Here’s a basic step-by-step guide to creating a simple feed. Once you’ve acquired RSS content and want to work with something more advanced, a good instruction manual on Real Simple Syndication can help you achieve much more for your books, music and products.
For now, though, let’s get down to the basics.
Before you even think about messing with RSS software or hand-coding your own markup language, you need to carefully consider the type of content you plan to use for your feed. Syndicated content in this context will differ from standard website content in that it needs to invite readers to click on your website and buy your books or take advantage of your services. If you give too little, readers will not be interested in visiting your site. Give too much, and readers may be overwhelmed, or think they don’t need to click your links.
Study the RSS feeds that typify what you plan to distribute. Especially if you are trying to promote a book, a CD, or other articles, you want to look at shopping RSS feeds in particular to see how they are performed. Think of your content as a 30-second commercial: depending on the types of aggregators used to collect your feed data, users may only see one headline first, so think about one that grabs attention. Use easy-to-understand language in your content: sharp, peppy and to the point. Emphasize purchase links and any sales or discount incentives.
Some RSS aggregators accept code for images, so take advantage of that. Show your book or CD cover, a photo of your product, or your logo. For readers who do not add images, be sure to use the ALT option and describe the article.
Plan ahead for your feed. An RSS feed should be treated like a regular newswire. Therefore, if you feel that you do not have enough content to require a regular feed, consider the additional information related to your site and map when you plan to add new items to your feed. Once you have a working schedule, now you can get to work creating your feed and have some real fun!
If you are completely new to the idea of RSS and have only moderate skills in terms of website development, you can still build an attractive and effective feed for your site. Before you do, keep one thing in mind:
An RSS feed is a file hosted on your server, identified by a .rss or .xml suffix instead of the .html extension. Most browser updates allow visitors to see the feed as they should see if they click a link to your feed. Don’t be alarmed, though, if someone clicks on your feed link and says they see “gibberish.” They probably only see the raw code.
Now that you are ready to create a feed, it is highly recommended to use software designed for this purpose. An Internet search for “RSS freeware” or “RSS software” will point you in the right direction. I personally use RSS Builder to create my feeds. It is user friendly and simple to install. As you learn more about RSS, you may want to try a few programs before deciding on one to use regularly.
Choose a name for your feed that is indicative of your products or site. A romance author might want to use romancenovels.rss or romancebooks.rss, while a freelance consultant might want to try consultingnews.rss. There is no guarantee that such a name will increase search references, but having a relevant keyword in the file name can help readers in their search for content to aggregate.
Check your RSS program to see if there are options to enter metadata, or a description of your feed. This is important, since the metadata in a published feed helps the RSS spiders to determine the relevance of your feed against various searches. As the Internet grows, so does the ability of search engines to mine things like blogs and feeds for data, so you want to be thorough in that respect. If the metadata options ask for a URL and image log, provide them.
Now, depending on your program, you have the options to add and remove topics, set times for their publication, and order them by appearance. This is the heart of the food, where the information goes. If you approach this part of the RSS creation as with a weblog, you will find it very simple.
Each topic is a new post. Depending on the volume of news you want to distribute, you can create new topics every day or several in one day. Don’t leave too much information in your posts. The enticing text should invite readers to click to your main site, where the action (and the point of sale) is. Use keyword rich text to attract those spiders that mine data from RSS. As your catalog grows, as you write more books or take on new projects, you have more material for your feed.
Once you have a few entries in your feed, now you can upload your RSS file for readers and distribution. Depending on the RSS building software you use, you may be able to upload it directly to your site using the software. Otherwise, you may need to use an FTP program to do this.
Make sure you know your ID and password for your website, and make sure the feed file is named correctly with the .rss or .xml extension. Once it’s live on your site, check the file in an RSS aggregator or a web browser that reads RSS to make sure it’s working to your satisfaction. Yes, congratulations! You have just published an RSS feed.
But, you’re not done yet. To help site visitors know that you have food you need to do things. First, you need to put links on your website that indicate you have a feed. You can do this the same way you create a hyperlink to another URL. In the HREF anchor tag, indicate the full URL of your feed with a note that says “Subscribe to our RSS feed”. You may also want to use a small graphic to draw attention to your feed. Many sites use a small orange rectangle with RSS or XML in white letters, to direct visitors to feeds.
To direct RSS aggregators and spiders to your feed, you need to place a LINK REL tag in the HEAD section of your HTML code. It will be like this (just put characters before and after
link rel=”alternate” type=”application/rss+xml” title=”RSS” href=”Your RSS URL goes here”
This lets the spider know that there is RSS content available.
When your feed is active, you can actively promote it. A quick internet search for “RSS Search Engines” will lead you to many resources where you can submit your feed information. You can submit your feed in the same way you would submit a website, just make sure you provide all the necessary information.
Also, you might want to consider some viral marketing of your feed. Include the feed’s URL in your email signature, or contact other relevant topic websites and let them know you have content for RSS distribution. Websites similar to yours that are looking for material may want to aggregate your feed and put the content on their sites. You, in turn, get free exposure and increase your chance of sales.
If you know where to look, there are websites and software available designed to notify, or “ping,” RSS directories and search engines when a feed is updated. This is believed to speed up the upgrade process to its end. The sooner they know that new information is available, the sooner they will mine your feed for data. A quick Internet search for “RSS pinger” will bring you information on how to regularly notify users of updates to your feed. Some sources allow you to notify several engines at once, and it can be a useful tool in your promotion.
From writing content to advertising your products, using RSS feeds to enhance your website can be very helpful in increasing exposure to your books and music, services and products. Syndicate your content and watch your site traffic, and sales, grow.
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