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10-Step Plan For Effective Website Design
If you are thinking of creating a website, there are a number of key principles that you should consider before setting up. If you follow this simple ten-step plan, you’ll be well on your way to sharing your creation with the World Wide Web community.
1. Choose an HTML Editor
Before you can start designing your new website, you need a piece of software called an HTML Editor or sometimes called a Web Editor. Basically, this converts your visual design into a language called Hypertext Markup Language (or HTML for short). In turn, this is interpreted by web browsers – such as Microsoft’s Internet Explorer – and delivers the content of your website to the Internet. Virtually all Web Editors provide you with WYSIWYG (What You See Is What You Get) functionality for ease of use and simplicity and there are many to choose from. You can consider freeware, shareware or moves in commercial applications there is the offer Microsoft FrontPage or Dreamweaver product more complicated, but much loved. Initially, it is worth trying free applications or before buying that are freely downloadable from the Internet.
2. Simple design and structure
It’s always best to keep the basic website design as simple as possible, not only because you’re just starting out, but crucially because people don’t like “busy” content. Try to achieve a consistent layout across all pages, making sure to keep logos, menus and content areas in the same place as much as possible. Think carefully about your directory structure, as websites can start to “grow legs” and it can be quite frustrating trying to make simple changes if you have web pages and images all in the same directory. For example, separate images etc. in its own subdirectory. As your skills begin to develop, you’ll also want to think about keeping page formatting in a .css file extension.
3. Keep the design easy on the eye
Have you ever visited a website and immediately clicked away from it because of crazy, flashing images, ticker-tape text or just plain plain colors? This is something to keep in mind as you develop your skills. Remember, what you like may offend someone else’s senses, so try to keep color schemes as neutral as possible, almost to the point of being bland. Why do you think Google’s website is so popular? Clearly, it can be verging on the visually boring, but it does the job without fuss.
4. Simple navigation
Think about creating a simple navigation structure so that the user remains in control and does not get confused and frustrated. When you start creating third and even fourth level pages, always make sure there are quick routes back to key pages. As a general rule, make sure there is a link to the home page and people can contact you from more or less any page.
5. Content is key
Try to make sure your content is relevant to what your website is all about. It seems obvious, but don’t just add content for the sake of padding it out and if you can keep the original material, it will pay dividends in the long run. Essentially, this is because you want your visitors to come back and search engines will also give your website a higher ranking if it is full of original content.
6. Web Page Naming Conventions
Have you ever visited a website where the URLs of the individual web pages are so long that you could never type them? This is not a good practice and it helps search engines and visitors if the page names really describe the content where possible. For example, if your website is all about garden ponds and you have a specific page about Koi carp, why not call it that. Something like [http://www.mydomain.com/koi_carp] it is better than ../page21.htm.
7. Titles and Meta tags
Make sure that every web page on your entire website carries a unique Title and Meta names that are relevant to each page. It is vital that you try to give each page a title that reflects the actual content, as search engines use this information when deciding the relative position of the results of keywords. If you forget this important aspect, you will consign your web pages to the back of the search engine results row. This is a basic school mistake that many accomplished website designers make from time to time, including me!
8. Domain Name
Unless you plan to use a free web space provided by your Internet service provider for example, you need to think about buying a Domain Name. They are so cheap that they are affordable for almost everyone and for most people it is a worthwhile investment. When choosing your website domain name, you may want to try to register a name that truly reflects what your website is about. Admittedly, it is becoming more and more difficult to register unique domain name combinations, but it is possible if you use a certain amount of creative thinking. Again, using the pond fish example, something like [http://www.yourtownpond] fish.com is better than something nondescript like http://www.abcabc.com, since it contains relevant words about the chosen subject and also your location.
9. Hosting Package
Most people want to buy a cheap hosting package to share their creative work with the public. With the massive competition that exists in this arena, you will only have to pay a few dollars a month for a basic offer. Try not to get stuck in long contracts, as you may want to buy them later when you worry about the number of e-mail addresses, web space and bandwidth. For most people who are just starting out, these are not important considerations, but they are likely to become problems for you after a while.
10. Links
The main way in which Search Engines determine the level of popularity of a website is to take into consideration the number and quality of links from other websites. There are many other factors, such as the quality of the content, but you must remember that you need other websites to link to your website to get a reasonable search engine ranking. There are companies that offer a service to achieve this for you, but it is not difficult to do. It will take time, effort and patience, but it will be worth it in the end. Essentially, you need to contact the webmaster of those websites you want to share a link with, offering to exchange links. You may only get answers from 1 in 15 attempts, so be prepared to “waste” a lot of effort.
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