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Search and Destroy – The Battle For Search Engine Supremacy Between Microsoft and Google
In the beginning there were WebCrawler, AltaVista, Excite, Lycos, and many others. As the algorithms that run them became more complex and technology evolved, a Darwinian process began to kill those who did not adapt to an ever-changing virtual climate. And then there were two.
Microsoft knows this stance all too well. They are in a constant battle with Sony to see who will be victorious in the video game arena. Then there’s the never-ending battle of PC vs. Mac, fueled by Apple’s constant innovations (iPod, iPhone, iPad… you’ve got the iDea). Microsoft bought Yahoo! in an attempt to narrow the playing field against the competition.
Enter Google. Following the release of its Google Chrome search engine and Android OS, a company from humble beginnings has become a technological juggernaut. Google has survived its search breath and made it for a simple … well, at least to the naked eye. Google search relies on a series of complex formulas that really no one knows, except Google. Whatever it is, they work… because more people use Google search than any other search engine.
Microsoft’s story is one we all know. Founded by college dropout Bill Gates with his friend Paul Allen in 1975, Microsoft was the world’s first computer language developer. The corporation based in Redmond, Washington has since grown to become one of the largest and most influential companies in the world.
They also hold the patents for Internet Explorer, Microsoft Office and Windows. 20 years after Microsoft started, Bill Gates published his “Internet Tidal Wave Memo” to the company and the rest was history. MSN (Microsoft Network) was launched on August 24, 1995 to compete with AOL and has gone on to dominate all of its competitors… except one.
Google was started by two college friends, Larry Page and Sergei Brin PhD, in March 1996 as a research project for school. Google wasn’t always Google. It started with another name, “BackRub”. Page and Brin decided that it should be renamed the year after its conception to something a little catchier … Google. Google comes from the word googolplex, which means 1 followed by 100 zeros. This was the whole philosophy that the founders of Google wanted to convey to the users. They had to change their search mode and they weren’t going away anytime soon.
The first search engine ever created did not belong to Microsoft or Google. A Montreal student named Alan Emtage created Archie in 1990. Archie, short for archives, was a database of file names on the Internet that matched user searches. Later, two other search engines were created with the names Veronica and Jughead, both characters from the famous Archie comics.
The beginning of a new era
The World Wide Web was born in 1991 when Tim-Berners Lee decided to combine hypertext with DNS and FTP servers. The first website in the history of websites (http://info.cern.ch/) went online on August 6, 1991. Berners-Lee founded the W3C (World Wide Web Consortium) at the MIT in 1994. In the end. of the year, there were about 10 different search engines including Excite, Lycos, Yahoo!, LookSmart and WebCrawler.
When Google hit the web in 1996, they were one of the many portals that people could use to navigate through the growing number of websites. Many people were confused by Google’s surprisingly simple page. It had the Google Beta logo and a search box with no photo, just a few links, and two buttons: “Google Search” and “I’m Feeling Lucky.” Google’s home page has remained largely unchanged to date. Microsoft’s MSN search was already ahead of them by about a year, but still not their biggest competition.
To make way for progress, Google had to beat the boys. They have done this very effectively by indexing more websites and returning more relevant results for user queries. Its lack of frills and quick and concise responses attracted 84.7% of all web searches between its homepage and partner sites in early 2004. This led to Yahoo taking its name off Google’s list of partners and strike out on their own. Not by force, but by intelligence Google prevails. Google’s code of conduct is “Don’t be evil.”
If you Buy the Sites People go, You can control the Web.
YouTube is one of the most viewed sites on the Internet, thanks to user-submitted clips and viral videos that cover almost every topic imaginable. Google bought YouTube in 2006 for a whopping $1.65 billion. It wasn’t his only key power play. Google also bought Pyra Labs, creator of Blogger, in 2003, a small portion of AOL in 2005, and most recently, 3D Desktop software maker ClickBump in 2010. This has been just one part of Google’s push to stay on top.
Clicked and Loaded
It wasn’t until 2010 that Microsoft swooped in and bought Yahoo! and changed the game with what they billed as “the first decision engine”, Bing. Bing takes a more visual approach to web search and even has comedic TV spots to prove it. All things considered, it is very apparent now that Microsoft has its sites on Google. $47.2 billion to sit at the table and see the cards. Microsoft can do that. Bill Gates was recently reduced to the second richest man in the world.
What does this mean for those of us who are innocent innocents just browsing the web for fun and work? For now, better, faster search results. As Microsoft and Google battle it out, both companies should strive to provide better services to boost their market share. If you don’t like the search engine, the other guys like Excite and AltaVista are still out there. They just aren’t used to it anymore. As for the surrender of Google or Microsoft, they are too entrenched in technology to be likely anytime in the near future. There is too much ammunition and too much of a fight in the hearts of both sides. The battle lines have been drawn and now all we can do is watch the carnage unfold –
Article by Peter Boimare
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