How Important Do You Think Language And Name-Calling Really Is How to Find the Right Name For Your New Company

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How to Find the Right Name For Your New Company

The perfect company name

Finding a name for your company that will satisfy you throughout your business career is difficult, so this article will give you some guidance on how to end up with the perfect name for your new company.

First we will start with a couple of mistakes that entrepreneurs make so often when choosing a name:

1. A name should be catchy and catchy, use your imagination don’t use words that don’t stand out never remember. Also, do not make the name too long, it will lose its catchiness and its overview.

2. The name should not be able to exceed your activity. For example using the name “Printers&Co” because your company sells printers, but eventually decides to start selling laptops as well, your name no longer represents your entire business. You have to change your name because your target market has become wider and therefore you have to start most of your marketing altogether, which is literally throwing away your money.

3. Keep in mind that business names do not always have to say something about the products or services you sell, some of the most successful business names are fictitious, think Skype, Yahoo, Google, Twitter , etc. a name, a brand, and not literally a description of what you sell, for example computer consulting company.

4. Don’t use words that are rarely used in your language (unless you have a fictitious name). But, for example, don’t use complicated Latin words that say something about your business when you translate them into English (unless they’re really good). People must be able to easily remember the name or lose the sale.

5. Do not add a geographic location to your name, unless you only want to target customers from that region, and that region only. As soon as someone sees a company called New York Heating, no one outside of New York will place an order, even if they don’t necessarily sell heating only in New York.

Now let’s talk about the things that must have a good company name

There are so many good company names already taken, but trust me, there are still thousands of good company names. But what are the characteristics of a good company?:

One of the most important things is that the name should be easy to pronounce, easy to remember, and easy to spell. The name should also be catchy, trendy and unique. Everything together must be compelling to your target market, because they are your potential customers.

So you finally thought of a good name, at least that’s what you think…

You have to be sure that the name you have come up with will last. Therefore, there are several guidelines that you should follow before you start using the name.

1. You must check if there is a corresponding domain name available.

2. Sleep on it. Does the name still sound as appealing as it did yesterday?

3. Ask friends and family what they think about it, but don’t let that get you off the right track, because some people are very good at making pretty miserable names.

4. Check if the name is not already taken by other companies in your niche. Is it already marked?

Mistakes often made by companies that have chosen the wrong name

Two words: Change! If you feel you made the wrong decision by choosing a wrong company name, change it as soon as possible. Your company name might make people think of other products or services, so they link your name to the wrong objects. It is better to change the name at an early stage, because promotion (marketing) is important for the existence of a company and promoting a name that you are not happy with will not make things better. When the name is right, your confidence level will increase.

What if I want some good ideas for a good company name?

These days, there are many specialized companies that develop a brand for you, research your market, write reports, make benchmarks, analyze competitors in your niche, etc. The downside is that all this costs a lot of money, it will easily cost between $1000 – $35,000. For beginning entrepreneurs, this is a lot of money and you would have to be crazy to spend a lot of money before even starting your business.

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