High-Level Computer Language Programs Are Directly Understood By A Computer How To Write For Different Audiences

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How To Write For Different Audiences

Do you have a blog for your friends only and a target group of acquaintances? You probably have a very limited audience then. Would you prefer to be read by a larger and more diverse audience? Most writers aim to reach a wider audience for their particular story, campaign, promotion or advocacy. The term “audience” is generally defined as a group of readers, viewers, or listeners who collectively read a particular written content, or see & listen to an audio-visual material. In this particular context, we are referring to an Internet audience for your online electronic content.

Audiences come in all ages, shapes, sizes and backgrounds. They also read your content for different purposes and purposes. Your particular audience will understand you better if you adjust your language to better convey your message. Let’s look at the profiles of our eight types of audiences and how to make your content for them.

1. Children or young people: They are schoolchildren, teenagers in school or out of school, young people who spend a lot of time finding useful resources on the Internet. They are Internet savvy and are often interested in games, stories, homework tips, graphics, social media, and many other things that may not even be for children. They are usually not your target audience, but they are able to judge your content, and if they find it very useful, they will share it with their parents or other mature family members or relatives. This group needs descriptive vocabulary, action and simple content presented in a more exciting form such as a video or interactive text.

2. Laymen or Non-Specialists: I usually know a little bit about almost everything in life, work, business, technology, art and science; yet they need to master at least one of these many things. They do not possess expert knowledge and require graphic descriptions and more detailed information on most topics. It is quite easy to attract their attention. You can adjust your style, tone and terminology to keep their interest. They need visuals for easy understanding.

3. The Directors or Managers. They are usually more knowledgeable about their own field of specialization or particular industry. They also know a lot of things, but they usually need a lot of supporting data and advice before they can reach important conclusions, choices or decisions. Your writing should also appeal to the most people in your particular industry.

4. Academic Theoreticians and Non-Practicing Mentors: Like experts and specialists, they need a well-written and documented document. In addition to this, they want something new and interesting that must also be fully supported with references, citations and peer reviews by academic colleagues, not necessarily by field practitioners. They are well suited for reading gazettes, academic and government publications that contain so-called professional jargon. If you use dialectic, officious stock phrases, and high-handed language, you will find familiarity with such; but at the same time, they recognize and appreciate direct, clear and more concise writing.

5. Technicians, Specialists, & Experts: They need a completely specialized vocabulary when writing about their interests – the latest news about technology, science and industry. Technicians and specialists know how a product works and how to fix it. The experts had designed the product, tested it, and knew it inside out. They need actual tests and peer reviews, and with complete documentation. Invite them to comment on your content and share their expertise with others.

6. Communities or specific groups: Whether small or large, a group is a good target audience for advocacy, promotions, marketing and other campaigns. Their collective choices, preferences, decisions and action plans are easily arrived at through their group discussions and collaborative/supportive efforts between leaders and members. They usually have clear goals and objectives achieved through open communication channels. Writing for them requires a good power of persuasion through simple and clear language. Convincing their leaders usually means convincing the whole group.

7. The Consumer: They look for complete information (usually comparative) about certain products with the aim of making the best choice. They don’t want to make the mistake of spending their money on a product that doesn’t serve their needs, goals, taste or preferences. Product reviews help the consumer: they give them relevant information about the product, help them save time and money, and guide them to improve the product.

8. General audience: If you have a readership of at least fifty thousand, there is a huge probability that your audience is an assortment of types. Adjusting your readability level will help you convey your message better. Most writers of marketing and advertising copy, aimed at a general audience for a wider variety of readers and a greater probability of marketing success. A well-arranged, well-illustrated, well-written product user manual is a good example of content written for a general audience. It is well organized in a step-by-step procedure and an easy vocabulary. Although it has technical content, it can be understood by ordinary product users. Content for the general public does not always have to be illustrated. Using clear, simple and powerful descriptive language is usually enough to get your message across. Your message could also spread to a larger audience through the ripple effect. Use the appropriate style and structure and organize the right information in the right way so that your reader can see the connection of all the sections. Consumer groups belong to this category, but it falls into a very specific type of category of the general public.

You need to consider these two things in writing your content: 1) the purpose of the writer, and 2) the intended and unintended audience.

Achieve your goal through clear and powerful language that easily convinces your specific target audience. Spread your message further to unintended audiences through word of mouth. A happy audience will share your message with their loved ones and friends. Your beneficial message has triumphed if it has been shared and continuously shared with many people. Write something really useful and your message will stay in the hearts and minds of your present and future audience. Why not start touching them all today?

– Ma. France O. Bengco

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