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MLM Training – How To Introduce Yourself And Make An Immediate Impact

I want to share with you a powerful and very flexible communication tool that can be used in a variety of situations to help you build your Network Marketing and MLM business. It’s called Personal Introduction.

When people ask you, “What do you do?” – how do you usually answer? Answer with the title of your job description? Like, I’m a nurse, I’m an office administrator, I sell health products, I work with a nutritional marketing company, I’m in the health and wellness industry, or what do you do? What does this mean for the person who asked you? Not much. Little is said about you!

You also run the risk of scaring people off immediately if you launch into a blatant pitch for your Network Marketing and MLM.

So, try this instead.

One of the most magnetic ways I know to attract people to you, is not to tell people what you do, but let them know how what you do, helps others. And this is where Personal Introduction comes into its own! It has a variety of uses. As an example, here is how you can answer the question “What do you do?”

“You know how people today are finding it harder to get ahead, what with downsizing, job insecurity and the higher cost of living?”

“Well, what I do is, help them set up their own business, so they can start taking care of themselves and their families once again.”

“Let me ask—what are you doing?”

Do you see how this paints a picture of how what you do helps others? The very essence of Natural Selling®! Your answer focuses on some challenges that are in the world that most people know and can easily identify and, it shows your goal, which is to help others to solve these challenges. It is also a focused response. It requires you to understand what you are doing in the context of helping others.

Now, if a person identifies with this, and finds it more difficult to make encounters, or if he is faced with reduction, do you think they are likely to want to know more? Probably “Yes”. And you want to tell him? Yes, of course you are. Do you want to do it now? You can if you want, but then you can only present what you think they should hear, because you don’t have a point of reference for them.

So my suggestion is to wait. Find out more about them and who they are so that you can possibly customize your response. That’s why you ask the question, “What are you doing?” at the end of your explanation. Asking a question is an invitation for them to participate in a conversation.

By saying how what you do helps others, you have already created a good impression and you will cement that by turning the conversation to them. And remember, it’s all in the questions. Contrary to popular opinion that as long as you speak up, you are in control, the opposite is true. In fact, control the conversation by letting your need to speak. Ask questions instead.

The Mechanics of Personal Introductions

Let me give you the mechanics for creating your own intro. Composed of three parts: problem, solution, question – here’s how it works:

Problem

Begin your answer with the phrase “Do you know how…”. and tag on it the generic problems that your business opportunity can solve, problems that everyone can relate to. There are many problems and challenges in the world. Being a problem solver, your job is to discover and discover what they mean to people. Problems like:

Job downsizing

Lack of job security

Higher cost of living

High taxes

Long travel time to work

Low income

Lack of free time

Finding it harder to make and keep the money

Solution

Show how what you do helps people solve these problems. The key here is to use simple language, not clichés, or Network Marketing and MLM industry language such as residual income, freedom time, leverage time to name a few. These words have little meaning for most people and can appear as if you are trying to sell something.

You can start this part with “Well, what I do is help people”, and then continue with:

“Start their own part-time businesses.”

“Get your life back under control.”

“Have time to spend with their families.”

“Do the things they want to do.”

“Develop another income.”

“Replace their current job.”

Question

Ask a question to turn the focus on the other person to start the process of exploring and find out if they might have similar problems that need solving.

Keep the key low. The power of your answer comes from using simple, everyday language that everyone understands, without jumping out the door and rambling on with your solutions.

We love what we do and can be so eager to help and get the message out, we may think we have a hammer and everyone else is a nail! Use the structure above to build your own powerful response – use it and own it. It has many uses and you will be gratified by the positive responses you will get.

This speech has served me so well over the years; I can’t imagine what I would do without him. And I think you will also find that it will serve you well and result in generating more interest and more leads for your Network Marketing and MLM.

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