Each Third-Generation Language Requires One Of Two Types Of Language How to Research Keywords Right the First Time to Save Yourself a Lot of Time & Money

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How to Research Keywords Right the First Time to Save Yourself a Lot of Time & Money

When you’re trying to promote a product or service online, one of the first things you do is research how many people are searching for what you want to promote.

Get these search volume numbers by doing your keyword research. But there are (as always) different people telling you so many different things.

So how do you know which tools to use and how to use them? So you don’t end up wasting time and money on your marketing efforts? Find out below…

Here are the keyword research tools I use to get keyword ideas:

Your brain:

Think about what your potential prospect will type into Google to find your product or service and write those ideas down.

The Google keyword suggestion tool:

Type your ideas into this tool and see what comes up. To get all the features of this tool, you need to open a Google AdWords account. It costs just £5, but you don’t need to advertise. This keyword tool is completely free to use and is still the best keyword research tool in my opinion.

There are so many keyword tools out there, but when you think about it, you’ll get most of your traffic from Google, so where better to see what people are searching for? Google of course, since the data is actually based on real searches.

Type your keyword at the top, select your country and language, then click search. You will find a list of keyword ideas below. You can expand on each of these keywords by drilling down further by searching again using just that keyword. You can also search for your category on the left if you have no keyword ideas.

What keywords should you choose?

This depends on the type of traffic generation method you use.

For Pay Per Click

If you use pay-per-click advertising, highly searched keywords (see the local search volume column) usually have a high cost per click (see the average CPC column). Then look for a keyword with more than 1000 searches per month that also has an average CPC that you can afford.

For search engine optimization

If you do search engine optimization (SEO) for traffic, you will find that the most searched and best money-making keywords also have the most competition, which means that it will be harder to get a ranking in Google for those.

If you are looking for a keyword with a search volume of 1000 monthly local searches and a competition figure of 5000 competing sites or below, you will have a much better chance of getting a ranking.

You can check the competition by typing your search phrase in Google in quotation marks (“”) and check the picture just below the search field. A more accurate way to check the competition is by using the AdWords preview tool. Google it and you will find it.

This tool helps you get the exact figures of competition in each country. So for me (based in the United Kingdom), I can search for the keyword in quotes and see what the competition figures are in my target country, that is, the United States. If I did the same search on Google UK, I would get a different picture.

For article marketing

I will find the keywords with the most search volume and again, a low competition figure (5000 competing sites or below). Use keywords in the title and body of your articles about 1-2% (1-2 times per 100 words).

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