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10 Valuable Tips on Content Marketing Which Will Boost Sales on Shopify eCommerce Stores
It seems as if there is a kind of frenzy or an uproar of some kind regarding content marketing … It is a peculiar thing, as content marketing has always been the number 1, essential practice in SEO best practices. In fact – content is what launched the internet to become one of the most important inventions in modern technology.
Lee Odden of TopRank Marketing said, “Content is the reason search started in the first place.”
Before the Web / Internet became always so cluttered with the display of Ads and PPC – the content was the only thing that drove the traffic in the websites.
Interestingly, even with the boom in technology and digital marketing – content continues to have a huge impact in driving customers and sales to various websites. Rather than diminishing in its power – content has become more essential and effective than ever in digital marketing strategies.
Why Content Market for Shopify eCommerce Stores?
An exceptional piece of content you create can live forever on the Internet. Unique and remarkable content will continue to drive traffic, customers and sales for years! It will proceed to make its rounds on Social Media Networks and develop referrals and back links.
When you write totally amazing and awesome content, you start creating a chain reaction of sorts. The more interesting and informative the content – the heavier the response will be… and this is just one of the many reasons why content marketing for Shopify eCommerce Stores is vital!
You have to think of content marketing as a kind of money-making device or as something that works without ever getting tired, no matter what time of day it is… When you use content marketing well for Shopify eCommerce Stores, your business just keeps going. grow up.
Below you will find a variety of Market Killer content strategies that will increase traffic to your Shopify eCommerce Store.
1. Writing titles in bold. Always start with the basics: great titles. In the search results pages – the headlines you create have a colossal impact. Use headlines to attract the attention of your users and potential customers.
2. Write with powerful language / Words. Power words are words, which convey emotions and appeal to different senses in a person. Words like “killer, catastrophic, ballistic, explosive and/or “amazing, mind blowing, extraordinary, miraculous, astonishing” and similar seem to cause a reaction in people. We are sure, you have also experienced this while reading. powerful content and really moving.
However, be careful not to use too many power words, as it can come across as genuine or even spammy. Find a balance and put the words of power in precise places – where the impact will be felt most.
- Don’t be afraid to be sexy. It’s no secret that sex sells. It’s simply… That being said, be sexy in applicable circumstances, but don’t go out. You don’t want to be inappropriate or offensive. Creating some sexy titles will help you with traffic to your Shopify eCommerce Stores.
- Be mysterious and intriguing. Everyone enjoys a little mystery; a little intrigue…so, don’t release all your information in your headlines. Pique readers’ curiosity by taking advantage of the divide between user problems and the solutions you can provide.
- Implode Expectations. Keep in mind that not many websites have received much attention following conventional methods. Think outside the box. It seems to be huge and a little shocking. Un-filter yourself and your content. Write about things your users don’t expect. However, always back up your information with concrete data and facts.
3. Acquire Information. We recommend subscribing to websites such as: Copy Blogger, QuickSprout, Social Media Examiner and Content Marketing Institute. Pay attention to the types of headlines, which drive the most actions and Tweets. Don’t be afraid to be experimental. You will learn from your mistakes.
4. Create fruitful content! Fertile, generous, informative, creative, abundant – these are all synonymous with extraordinary content, Shopify eCommerce. People really like to connect and engage with content, as long as it appeals to their senses. If you know what really appeals to your target audience, you will see that your content will start to spread like an epidemic. Use this guide to create genuine and fruitful Shopify eCommerce content.
5. Ensure Content Goes Viral. How do you know if your content is viral worthy? Well, if your content is worth its information, it will usually spread on its own. Give your target audience reasons to connect and/or share your content with others. Is your content absolutely fantastic? Do you offer special offers?
Developing viral content is of absolute importance, as it will compel your users to share your content. For Shopify eCommerce stores, sometimes it is a bit more challenging and for this reason, you need to make sure that your Shopify eCommerce blog page is one of the best in your line of business and/or industry.
6. Social Newsjacking Trends. We live in a world of hashtags and trending topics and hashtags and trends come and go every day. When you’re Newsjack, you’re basically taking advantage of trending topics in Social Media to optimize your eCommerce content. For example, if #NationalCatDay is trending on Twitter – think and/or find a way you can link this trending hashtag with your business. You can also just Tweet about it on your business, your Twitter account and users will notice that your business is the one that stays in the loop with all kinds of trending topics.
7. Create Longer Blog Posts/Content. Guys, it’s a myth that users are lazy and don’t want to read long copy. Sure, if the content is lame or uninformative and priceless for users – naturally, they will bounce. However, if you have killer content, with news and valuable information, your users will certainly want to read all your content.
Also, search engines just love long copy!
8. Create and Use Visual Content. It has been reported that Tweets containing images received about 89 percent more likes and about 150 percent more ReTweets compared to Tweets that did not contain any images.
Of course, you can curate most of the images/photos that you share on Twitter and other Social Media platforms, but it is strongly recommended that you dare to get a little creative with your smartphone and camera and experiment with some for totally authentic images . You never know – you might even start something huge like the Chili Challenge!
Organize and organize content marketing for Shopify eCommerce Stores
A large number of Shopify eCommerce businesses/companies have recently become aware of the importance of eCommerce, content marketing. But only a few have found the infrastructure that is needed to streamline continuous content on the vast array of digital marketing platforms and channels that are available.
No matter what type of business you have, you must have access to the capabilities that allow you to create, distribute and monitor your content.
9. Develop a schedule for Shopify eCommerce Content. For starters, you need a concrete Shopify eCommerce content marketing strategy. Create a document that details: topics, short-term goals, target data and segmentation. A schedule like the one described is the best way to start and ensure a successful eCommerce content marketing campaign for your Shopify eCommerce store.
As you become more familiar with your target audience, you will be better suited to prepare different content marketing strategies tailored to your users. Always make sure that any new strategy you implement is of the highest quality. Don’t create content just to post something…
10. Repurpose Content. “Kill two birds with one stone…” When writing content, keep this quote in mind, because it can be invaluable and extremely effective. When creating content – we often forget about some of the really great pieces of copy that have been published.
Take the time to go back to previous content that you’ve written and/or created that you feel confident about and share it several times on the same platform, so that you can be able to reach people in different time zones or who have different online habits. Once you do this, tweak/repurpose your content, so that you can distribute these amazing pieces of content across different platforms.
For example, if you created an infographic a few weeks ago and have now developed a video for this week – check and see if you can incorporate your infographic from weeks ago into your new video. Remember, content is not just about words!
Start applying these amazing and totally effective tips that will increase sales to your Shopify eCommerce Store!
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